With my experience in both Marketing and eCommerce, I have developed a holistic understanding of the customer journey, from attracting them to a brand to ensuring their continued engagement and loyalty. I excel at crafting comprehensive marketing strategies that not only drive initial customer acquisition but also focus on retention and repeat business. By collaborating with my teams to leverage a mix of digital marketing tactics, customer relationship management, and user experience optimization, I create seamless experiences that keep customers engaged and coming back for more. My approach emphasizes the importance of building long-term relationships with customers, ultimately leading to sustainable growth and success for brands.